CommUnityCare Health Centers Aligns New Brand with Broader Central Health System
Austin, TX – CommUnityCare Health Centers is excited to announce its new brand that aligns with the broader Central Health System. The unified brand aims to better reflect the shared history, mission and commitment to expanding equitable access to health for the underserved communities in Central Texas. The new brand also aims to make it clear to patients, providers, and stakeholders that CommUnityCare Health Centers, Sendero, and Central Health are connected, hopefully making services easier to recognize and navigate.
“Aligning our brands under a common symbol reflects our long-standing commitment to collaboration,” said Dr. Jaeson Fournier, President and CEO of CommUnityCare Health Centers. “This new visual identity communicates our shared dedication to delivering high-quality health care to all, while also strengthening our collective impact in the community.”
In 2017, a third-party performance review requested by the Travis County Commissioners Court found that many constituents were confused about the relationship between the organizations in the Central Health system – Central Health, Sendero and CommUnityCare Health Centers. After a pause during the COVID-19 pandemic, the organizations embarked on a rebranding process that involved extensive research and community engagement.
The new logo features the letter ”C” which stands for central and community. It also features the letter ”H” which stands for health and the internationally recognized health care cross. The new green color palette symbolizes trust, healing and warmth.
Patients, staff and the community may have started to notice changes throughout CommUnityCare Health Centers and our materials. These changes will slowly take course over the coming months and years including a new logo, new clinic signage and other brand material updates.
While CommUnityCare Health Centers is aligning their brand with the broader Central Health system, there will be no organizational structure or operational changes. CommUnityCare Health Centers remains a patient majority guided 501.c.3 non-profit and one of the largest federally qualified health center operators in the country.
“Patients can rest assured there will be no disruption to their health care services provided by CommUnityCare Health Centers,” added Fournier. “Our brand alignment with Central Health and Sendero is a step forward in better recognizing our collective work together to strengthen the health and well-being of the communities we are so privileged to serve.”
Central Health System Overview:
- Central Health is Travis County’s taxpayer-funded hospital district and is responsible for arranging for or providing healthcare services for low-income uninsured Travis County residents. Central Health also administers the Medical Access Program, which covers healthcare costs for eligible Travis County residents with low income.
- CommUnityCare Health Centers was established in 2003 as a philanthropic endeavor supporting the City of Austin’ Community Care Services Department’s health centers. Fast forward to today, CommUnityCare Health Centers is one of the largest federally qualified health center operators in the nation and is co-applicant with Central Health on a US Department of Health and Human Services’ Health Center Program federal assistance award.
- Sendero Health Plans, created by Central Health in 2011, markets plans through the Health Insurance Marketplace created by the Affordable Care Act and provides comprehensive coverage for medically complex cases among people with low income through its Premium Assistance Program.
About CommUnityCare Health Centers
Central Texas Community Health Centers, dba CommUnityCare is a 501.c.3 tax-exempt charitable corporation operating a network of twenty-nine federally qualified health centers (FQHCs) in Central Texas. Our mission is to strengthen the health and well-being of the communities we serve. CommUnityCare services are available regardless of insurance status and discounted based on financial means for those with incomes less than 200% of the federal poverty level. For more information, CLICK HERE.